62.5 MILLION INTERNATIONAL FANS WATCHED THE SUPER BOWL LVIII (2024)

Post author: NFL Germany

62.5 MILLION INTERNATIONAL FANS WATCHED THE SUPER BOWL LVIII (1)

Patrick Mahomes (15) and theKansas City Chiefsare Super Bowl Champions again

Patrick Mahomes (15) and theKansas City Chiefsare Super Bowl Champions again

This represents a 10% increase over the 2023 Super Bowl broadcast

62.5 million TV viewers worldwide watched the victoryKansas City Chiefsagainst theSan Francisco 49ersin Super Bowl LVIII. The number of international viewers will increase by 10% compared to 2023 - so the global NFL fan base is continuing to grow.

Media usage highlights of Super Bowl LVIII in international markets:

Mexico: Total viewership of 24.1 million, with an average of 8.7 million viewers, an increase of +5% compared to last year and the highest figure since records began. Viewership peaked with over 10 million viewers during the Apple Music Halftime Show.

Canada: Total reach of 18.8 million, averaging 10.1 million viewers, +16% year-over-year and the highest on record - one of the top 5 most-watched English-language programs recorded in Canada. Viewership peaked at over 12 million viewers during the Apple Music Halftime Show.

Germany: Total reach of 3.8 million, average 1.9 million viewers, +13% compared to last year.

United Kingdom: Total reach of 3.7 million viewers, average of 1.2 million viewers, +18% compared to last year.

Australia: Total reach of almost 3 million, averaging over 1.2 million viewers - the highest on record and an increase of +26% compared to last year.

China: The most watched Super Bowl of the last 7 years. Year of the Dragon Chinese New Year collaboration during Super Bowl week.

NFL Shop: NFL Shop sites in Europe, Canada and Mexico saw total sales increase +39% compared to Super Bowl LVII.

NFL Game Pass on DAZN: Super Bowl LVIII week viewership increased 61% compared to last year.

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Global interest in the NFL is growing rapidly

Global interest in our game continues to grow rapidly from fan base to participation and the increase in international viewership underlines this„, sagte Peter O’Reilly, Executive Vice President, Club Business, Major Events & International bei der NFL.“The Super Bowl is a moment that combines sports and entertainment like no other, and Super Bowl LVIII was no exception, bringing together fans in every time zone around the world for a football and cultural spectacle. Growing the game globally is a key strategic focus for the league and its 32 teams, and we look forward to continued momentum in the coming years.”

In addition to Super Bowl LVIII viewers, social media also saw a significant increase in followers across NFL Channels in all international markets (Australia/New Zealand, Africa, Brazil, Canada, China, France, Germany, Japan, Mexico, MundoNFL and the UK). and the commitment to Super Bowl LVIII.

The total number of followers across all international social media channels is now over 17.9 million, an increase of over 1.3 million followers since last season. Nearly 20% of all new followers were added the week of Super Bowl LVIII, with more than 12 million interactions across 2,400 pieces of content.

There were more than 50 market activities around the globe during Super Bowl LVIII, including official NFL watch parties in seven key markets in Australia, Brazil, France, Germany, Ghana, Mexico and the United Kingdom hosted by partners, broadcasters and clubs hosted by the NFL's Global Markets Program. Additionally, the U.S. Department of State, in collaboration with the NFL, hosted Super Bowl LVIII watch parties at over 30 locations in countries around the world.

Super Bowl LVIII was broadcast live in over 195 countries/territories by over 80 partners in over 25 languages.

In the United States, Super Bowl LVIII reached approximately 210 million viewers, representing nearly 2/3 of Americans, across CBS Television Network, Paramount+, Nickelodeon, Univision and CBS Sports, Univision and NFL Digital Properties, according to a survey conducted by Nielsen and the NFL. including NFL+. The survey was conducted by NORC at the University of Chicago using the AmeriSpeak panel.

According to Nielsen's national panel measurement, Super Bowl LVIII was the most-watched television event of all time.

Total global viewership was calculated using data from markets including Australia, Brazil, Canada, France, Germany, Mexico and the UK, as well as available data from over 130 other countries.

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62.5 MILLION INTERNATIONAL FANS WATCHED THE SUPER BOWL LVIII (2024)

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